One year ago, we started a journey to transform the betting industry by providing an AI solution to sports betting. Our goal was twofold: to empower users with enhanced betting insights and to streamline the process of discovering a winning betting strategy, complete with timely alerts sent directly to their devices.
Based on valuable feedback and numerous conversations with our users, we realised that our platform may have appeared complex, especially to new users and those new to betting. In response, we introduced tutorials (black button in the top right of our pages) and FAQs to provide background information and clarity. Moreover, we invested in strengthening our customer services to guide users through queries and facilitate a smooth onboarding experience. We now also provide clearer navigation around our three main tools: SharpBets (formerly the Tipping Tool / VIP Tips), In-Play Alerts (formerly Stats Alerts), and the Live Model & Value Finder (an evolution of the Pro Gambler dashboard).
So, what does InPlayFootballTips.co.uk offer in simple terms?
We deliver a platform that sends you alerts for potential betting opportunities in in-play football matches. Using cutting-edge machine learning techniques, our models analyse live matches, calculate fair odds across various markets, compare them to bookmakers like Bet365, and highlight where there is value. We have three powerful tools that do the complex work for you:
SharpBets (AI-powered value tips), In-Play Alerts (your strategies and notifications), and the Live Model & Value Finder (a visual dashboard that summarises every game and highlights value in real time.
Considering SharpBets? Here is how to use it effectively (formerly the Tipping Tool / VIP Tips):
Here are straightforward features to aid your selection process:
SharpBets Volume: Tailor your alert intake with the SharpBets Volume. This machine learning model is trained on past alert performance, allowing you to tell SharpBets to only send the top x% of alerts. On a less active day, simply slide to 100% for comprehensive coverage.
Model Selection (HT or FT): Choose between halftime (HT) or fulltime (FT) models based on your preferences.
Market Selection: Handpick specific markets like Asian handicaps or 1x2 to customise your tips and focus on the markets you like to play.
Alert Frequency: Adjust the frequency to receive a maximum of one alert per scoreline, or first alert only per match, ensuring focused notifications.
Minute in Match: Specify the match minute for more precise alert customisation.
League Filter: Narrow down alerts based on your preferred leagues.
Value %: Fine-tune alerts by adjusting the value percentage. Too much value could sometimes be an indication of potential market information that the model does not see, so use this setting with care.
In essence, the SharpBets Volume and the SharpBets model empower you to receive top alerts tailored to your preferences. It is a tool designed for simplicity with powerful features, offering personalised options while keeping you in control of your betting strategy.
How does SharpBets work? (formerly the Tipping Tool)
Thinking of using In-Play Alerts but not sure where to begin? (formerly Stats Alerts)
While the term "stats alerts" might sound simple, our In-Play Alerts system goes far beyond that. You can still use preset alerts, but the real power is in building your own Strategies (formerly Custom Alerts). This tool allows you to alert yourself to in-play matches with markets at value such as goal lines, Asian handicaps or 1x2, combining model rules with traditional stats alert technology. You have control over factors like momentum, dangerous attacks and shots, and you can determine the odds or price range you want to target.
Traditional stats alerts can be confusing for newcomers, and it is not always clear which alerts are actionable. That is why our platform stands out: you have access to an AI model that automatically identifies value bets and you can build your own logic on top. It empowers you to spotlight in-play betting conditions filtered by both statistics and value.
To get started quickly, use the pre-set alerts. Just read the alert descriptions, tick the ones you prefer, and save (ensure your Telegram Username is attached and integrated with the Telegram bot). Alerts will then be sent directly to your Telegram. The value-based rules are where the model calculations sit, and that is where the real edge can be.
The My Strategies section (formerly Custom Alerts) is where you build something unique. Begin with a simple concept - focus on a specific market such as Overs or a full-time Asian handicap - and add the model for this market as a rule. That instantly filters out a huge number of matches, because you only see value situations. Then refine with stats filters like home momentum greater than 50, minimum shots on target, or dangerous attacks. You can backtest with the Calculate ROI button and iterate until you find something that fits your style.
A brief overview of In-Play Alerts (formerly Stats Alerts)
Why should I put in the time to set up my own Strategies?
Forge your unique betting edge that sets you apart. Your strategies inside In-Play Alerts are exclusive to you, offering a distinct advantage that cannot be easily replicated. By avoiding a pure tipster-following approach, you gain control over your betting experience and reduce the risk of always arriving late to moved odds.
How to create a Strategy in In-Play Alerts (formerly Custom Stats Alerts)
What makes custom strategies invaluable?
Uniqueness and Control: Your strategies are your own, giving you a personalised plan that others cannot copy exactly. This autonomy allows you to outsmart bookies and fellow bettors, rather than simply following public tips.
Incorporation of the AI Model: Our alerts integrate the SharpBets model and the underlying data as a powerful starting point. You are always building from an edge-first perspective rather than random stats.
Efficiency and Precision: Instead of manually searching, you can tailor your approach to match your strengths - late-match Asian handicaps, overs after a certain pattern, opportunities when the favourite falls behind, and more. Create rules for each scenario and let the system watch the games for you.
In short, strategies in In-Play Alerts allow you to craft a bespoke betting approach that leverages our AI and your own ideas together.
What is the Live Model & Value Finder and why is it useful? (evolved from the Pro Gambler dashboard)
The Live Model is our real-time view of every in-play game, showing key stats, model calculations and how they compare to bookmaker odds. The Value Finder on top of this summarises each game, highlighting where our AI sees value and making it easy to scan a whole fixture list quickly.
Instead of bouncing between different stat sites and odds pages, you get one screen that pulls it all together: live stats, model prices and value percentages. It is designed for users who want to watch the market and strike when the conditions line up.
Exploring the Live Model & Value Finder (formerly the Pro Gambler Dashboard)
Do we offer a trial period, and what subscription choices are available?
Absolutely. Every new user is entitled to a free trial period for their chosen subscription plan, and you can cancel at any time. In addition, when you create an account you receive complimentary access to SharpBets for an initial period so you can see the tools in action before committing.
We currently offer multiple paid subscription tiers so you can choose the level of access that suits you best, from lighter access through to full SharpBets, In-Play Alerts and Live Model usage.
Find out more about our Founder and creator of the software here!
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