Live In-Play Football Odds Model
See how our AI prices every live football (soccer) match in real time. The Live Model recalculates fair odds, compares them against bookmaker prices and highlights where the value is before the line moves.
What Is the Live In-Play Model?
The Live Model is our core AI engine. It continuously re-prices every covered match based on the latest information and shows you where bookmaker odds are out of line with our view of the game.
For each fixture, you see:
- Current score, minute and game state.
- Our AI-calculated fair odds for 1X2, Asian handicaps and goal lines.
- The current bookmaker odds for those same markets.
- The difference between model price and market price, expressed as value.
Instead of guessing whether a price looks big, you can sanity-check it against a structured model that has seen thousands of similar matches before.
Drill Down Into a Single Match
When you click into a game, the Live Model shows a full timeline of how the odds and stats have evolved – so you can see exactly when and why value edges appear.
Our full match view charts how the bookmaker odds and our model prices have moved throughout the game. You can see when the market overreacted, when it lagged behind the action and when it lined up perfectly.
Switch between full-time and half-time views to focus on the parts of the game you trade most. This is ideal for traders who like to enter and exit positions around key game states.
For a quick overview of what the model thinks right now, you can still use our AI in-play tips (SharpBets) – built on top of the same pricing engine.
Imagine a match where the underdog scores early but the favourite keeps dominating shots, attacks and territory. The market might over-correct towards the underdog, while our model still expects the favourite to recover.
The Live Model will show:
- Model 1X2 prices still favouring the original favourite.
- Asian handicaps where the bookmaker line has overreacted.
- Goal lines that are now offering inflated prices on late goals.
You can use this information to take positions with a clear, data-backed view rather than chasing the last big moment.
Why Use a Live Odds Model Instead of Gut Feel?
See value across all fixtures
It is impossible to manually track every in-play match, every price change and every stat feed. The Live Model scans everything at once and surfaces the games where there is genuine mispricing.
- Instant visibility of where the biggest edges are.
- Stop wasting time on matches with no value.
- Focus your attention where the numbers justify it.
Remove emotion from in-play decisions
In-play betting is noisy. A big chance, a near miss or a controversial decision can cloud your judgement. The Live Model does not care how dramatic the last attack was – it just updates the probabilities.
- Consistent, model-based pricing on every match.
- A clear reference point before you click bet or cash out.
- Support for disciplined, long-term value betting and trading.
Who Is the Live Model Designed For?
The Live Model is ideal if you:
- Trade in-play on exchanges or bookmakers and want a second opinion on price.
- Bet pre-match but want to know when to add, hedge or exit based on live information.
- Focus on value betting rather than following tipsters or hunches.
- Run your own strategies and want transparent model outputs instead of black-box picks.
You do not have to be a professional trader. The interface is designed to be readable at a glance, and you can combine it with our In-Play Stats and In-Play Alerts to build a workflow that suits your style.
Trusted Worldwide
The same Live Model that powers SharpBets is used by bettors in 50+ countries, from casual football fans to experienced in-play traders. Our team brings 10+ years of experience in football modelling, trading and AI development, and we continuously refine the model as new seasons, leagues and patterns emerge.
Frequently Asked Questions
How the Live Model Compares
See how a dedicated in-play odds model stacks up against watching matches or relying on generic stats apps.
| Feature | Live Model | Watching TV Only | Generic Scanner Apps |
|---|---|---|---|
| AI model odds for key markets | |||
| Value edges vs bookmaker prices | |||
| Full match pricing history | |||
| Works across all live games | |||
| Emotion-free decisions | High | Low | Medium |
Ready to See the Live Model in Action?
Log in to the Live Model inside the InPlayFootballTips portal and watch how our AI prices each match as the game unfolds. Combine it with SharpBets in-play tips, In-Play Stats and In-Play Alerts for a complete in-play workflow.
- AI fair odds for core in-play markets
- Instant comparison vs bookmaker prices
- Transparent view of value edges
- Built for bettors and traders
You must be 18+ and it is your responsibility to bet responsibly.